EST. 2026 / A NEW CHAPTER IN INDIAN WOMENSWEAR

NOTES FROM JEETRAANI / 04

From our
world, to yours.

An evolving journal about the moments, memories and intentions that shape our brand.

01 / ORIGIN

The name we carry

Jeetraani is our grandmother’s name. It holds a place in our family that goes beyond words: a reminder of belonging, of generations and of the stories that survive in the way we remember people.

In 2026, her grandchildren — Khushbu Sachdev Anand, Sakshi Sachdev and Devansh Sachdev — chose to carry that name into a new chapter. Our parents, Hira Sachdev and Ritu Sachdev, are part of the family story that connects the generations.

A name cherished. A legacy reimagined.

We hope Jeetraani will always feel personal — not simply a label, but an expression of the values we want to honour as we build it.

BE PART OF OUR STORY ↗

TO BE CONTINUED

The story is
just beginning.

Receive news of our first collection.

REGISTER INTEREST ↗