Every family carries names that mean more than words can say. Names connected to memory, belonging and the people who shaped its story. For us, Jeetraani is one of those names.
Jeetraani is our grandmother’s name. It became the beginning of this brand because we wanted to build something meaningful for the future.
A tribute, made tangible.
In 2026, three grandchildren — Khushbu Sachdev Anand, Sakshi Sachdev and Devansh Sachdev — came together to begin Jeetraani. With our father, Hira Sachdev, part of the family story behind us, we chose to build a womenswear house that could carry the name forward.
That choice gives this journey a personal sense of responsibility. We want the name on every label to stand for intention, care, quality and dignity.
Designed for the years ahead.
Jeetraani celebrates Indian design through a contemporary lens. Our ambition is to create womenswear that feels refined in form, satisfying in feel and memorable in its finishing.
We are at the beginning of our story. Thank you for being here as it unfolds.
The Jeetraani family